Episode

We know that email is a viable form of fundraising. But, not all emails do well and bring in a lot of donations–and it can be hard to determine exactly what (if anything) went wrong.  Also on this episode: Newsletters that bury the interesting parts An early Giving Tuesday tip Follow @AlexLlull on Twitter if […]

Your emails to podcast@oneicity.com really will get answered, and this episode is proof! In this mailbag episode, Ryan and Steve answer: How to start a Millennial strategy How do you plan a big event right now? The best way to fundraise on Giving Tuesday

Data. The database. Donor records. They’re not as flashy as copywriting or art design, but they can have just as big an impact on your fundraising results as anything else.  In this special episode, Kris Hoots (President and Founder of Oneicity) joins Ryan and Steve to talk about: Why you should love data. Ways you

Donors are the lifeblood of your organization, and their support is what allows you to accomplish your mission.  …but they’re also wrong. A lot.  Ryan and Steve talk about the most common ways donors are wrong and how to engage with them and (nicely) set them straight.  Also: Ryan talks about an email he never

You sent out direct mail fundraising, and no matter how often or seldom you check the results…they’re not good. What went wrong? Ryan and Steve go over the 8 reasons why that appeal failed, and how to fix it.  Also: Using the same envelope and teaser year over year Deadly in-person fundraising events Refine vs.

Last Episode, Ryan and Steve talked about why you shouldn’t be thanking your donors (and what you should do instead). This week they go over the ways you can validate your donors. Also: Steve gripes about how unhappy he was with Episode 19 Ryan opens an invitation for an event but isn’t sure what it’s

When you receive a gift from a donor, do you thank them?  This week, Ryan and Steve talk about why that may not be the best thing to do.  Also: How the Post Office’s digital offerings affect your direct mail Don’t have a match? Create one. Check your results, but at planned intervals (not EVERY

Just like Ryan and his kids…you don’t love all your gifts equally. Undesignated gifts, that can be used for any part of your organization or mission, have the biggest impact…but how do you get more of them? Also: Ryan unboxes a piece of mail live on air Your fundraising should be emotional, but your fundraising

The first mailbag episode–Ryan and Steve answer your questions sent in to podcast@oneicity.com. How early is too early to talk about Thanksgiving? Should you use fundraising gimmicks? How do you get started nonprofit fundraising? How do you show donors your leader’s personality without it being an ego trip? What makes a good fundraising story? How

Does copy lead the art direction? Or, does the image dictate the words?  No matter which side of the debate you fall on, you need to use images–and they need to be effective. Are effective images beautiful? Happy? Sad? Stereotypes? Like so many things, it depends.  Come along with us as we dive in to

You know you need to ask donors for a gift. Do you give them amounts to choose from–if so, that’s an ask array? Let them choose their own amount? If you give donors choices, how do you order those choices? Ryan and Steve answer these questions and SO MUCH MORE! Also: Ryan and Steve argue

No matter how big your organization is, you’re on the look out for new donors (or, you should be).  But like everything in life, it’s easier said than done.  Ryan and Steve talk about why you need to focus on acquiring new donors, where to find them, and most importantly how to bring them in.