CRM stands for Customer Relationship Management. Here’s the detailed definition from Wikipedia. The Hoots-Thomas overly simple definition is: building a relationship with the customer or constituent or donor using what we know about them. CRM is HOT, HOT, HOT in terms of improving return on investment and increasing net income. It is good stuff! We’ve […]
crm fundraising gone wrong Read More »
This is the third post in our “Ask your agency” series. Today we’re sharing question number 10. Below this post you’ll see links to the previous posts in this series. The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or
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Yesterday we introduced my Aunt Ruby as our online donation tester. Today I want to make sure you know of a way that might help all the Aunt Rubys give online more comfortably–while making them feel special. The strategy uses a PURL–Personalized URL–not the knitting stitch. You’ve probably seen these in various hotel industry offers
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Want to generate more donations through your website? Your Aunt Ruby holds the key. Everyone talks about social media, search engine optimization (SEO), online video and all sorts of other cool technology. BUT if your Aunt Ruby can’t give easily an online gift, you’re wasting your time with all that stuff. You don’t have an
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We know it’s true: “Every picture tells a story.” and “A picture is worth a thousand words.” Well this fun Twitter application called Twitter Sheep tells a fabulous story worth a thousand words! Simply submit your Twitter username and voilà! a tag cloud of the bios from the people in your “flock.” Here’s the Oneicity
We’re starting the week by lifting your eyes to the horizon and reminding you that it isn’t the critics who count–it’s the men and women like you who are leading ministries in tough times, who are caring for donors, who are figuring out how to use new tools to raise money and who are turning
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Finally. Easter is nearly here. Boy do I need Easter. Every year I wait for Easter like 10-year-olds wait for Christmas. Easter is my reminder, my marker. Easter is the real-live anniversary of the day when heart-sick disciples found angels instead of the body of their teacher and friend. It is THE day, that Mary
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We hear this question from our clients a lot. What is Twitter? Why should I use it? How will it help my ministry? There are many Twitter experts like Laura Fitton (@Pistachio) for one. A few of my favorite non-profits using Twitter are Phoenix Rescue Mission (@phxmission), Miriam’s Kitchen (@miriamskitchen) and Helen Ross, Executive Director
what is twitter anyway? Read More »
I had a great meeting tonight with one of the most well-read and engaging Christian leaders I’ve ever known. His favorite books were a constant topic that had me adding to my list of must-reads. And after telling Hoots about the meeting, she asked me to list my top 10 non-Bible must-reads for those who
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The charity:water/Twestival guys are back with more social media fundraising goodness and a bit of confustival (that’s the combination of confusion and twestival) for me. You remember, don’t you? Twestival–the international social media event to benefit charity:water. Here’s the sequence of our blogs on the topic. February 2: Twestival: Sorry not fans February 12: Twestival:Seattle
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Next post in our “Ask your agency” series… Today we’re sharing question number 5. Below this post you’ll see links to the previous posts in this series. The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or marketing you have
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Katya over at Network for Good was inspired by the same video we were — you may have seen it — the one where Microsoft shows how consumers are evolving and advertisers are not necessarily keeping up? If you haven’t it’s worth a watch. You can see it here. (By the way, if you haven’t
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Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.