Would you like to know the single most devastating thing you can do for your direct mail fundraising? What one thing will cause an income disaster? What’s the big killer (in a bad use of that word)? Simple: imagine your audience is you. Write for yourself. Write your direct mail the way you’d want it. […]
how to destroy your direct mail fundraising Read More »
I’ve been drawn into several conversations recently where the theme was something like: “our results are down” or “the economy is finally hurting us” or “we just have to settle for this new reality.” (The “new reality” was some measure of poor results — cultivation or acquisition or whatever.) Turns out there’s often a systemic
why everything is harder Read More »
We just finished up speaking at the Christian Leadership Alliance conference (CLA) last week. Our class on Social Media ROI was filled with lively discussions and interactive examples. One of the major conclusions that struck me from our class was how differently organizations incorporate social media into their development and marketing departments. If you are
social media strategies you can take to the bank Read More »
We have a wonderful library here on the island. It’s part of a larger library syndicate system or something. I’m sorta vague on how that all works, but I know it’s a great library and because of the various economic/governmental/tax whatevers their funding has been cut. Now our branch is open fewer hours yet that
Two years today ago we jumped into the whole blog-o-sphere thing! It was our Inauguration Day. We had no idea how much fun we’d have. We also had no idea how tough it would be. One of the best outcomes from blogging was all the great people we’ve met and heard from. The Oneicity blog
happy 2nd anniversary Read More »
Here’s a quick, hypothetical question to get your juices flowing: You have 25% more budget this year than last year. What will you spend it on to improve your organization’s income? Social media training? More direct mail? Hiring that admin person? Television advertising? A new logo? Team building in Tahiti? (I’m a terrific facilitator.) If
more budget dollars Read More »
Since it’s the week of Christmas we’re allowed to get all mushy and sentimental. Those of you who stop by the blog or the Oneicity Facebook page have become family. You ask questions. You poke us. You challenge us. You give answers. We share the journey. As our new friend Seth Godin would say, a
our Christmas present to you Read More »
Remember that old movie technique where one of those old fashioned calenders (you may remember when calenders were paper) is shown with the days flipping faster and faster… If you’re in the nonprofit fundraising world, that may fit how things feel right now. If you’re like many, this is THE quarter when you have to
4thQ fundraising: still time Read More »
The future of fundraising and nonprofit leadership has been the topic of several conversations lately in the Oneicity backchannel. Sometimes the context is a charity in an executive search. Then the question is: “Who’s the right candidate for the next 10 years?” Sometimes the question is organizational: “What do we need to do to be
the future of fundraising Read More »
“Theatrical” was the first word that came to mind when I was thinking how to describe Lady Gaga’s “look.” “Crazy,” “weird,” “unsettling,” and “strange” also popped into my head (among others). As I wrote in the previous post on “What Lady Gaga Can Teach You,” I’m not a Lady Gaga fan (be sure to see
what lady gaga can teach you about fundraising Read More »
I have a huge smile on my face as I’m thinking about what you and Google are going to think about the blog title. Yep. It’s me saying you can learn a few things from Lady Gaga. Take a deep breath and plunge with me (if you need to, you can skip down to the
what lady gaga can teach you Read More »
Ready or not, social media is taking off. You’ve been thinking that everyone and their mother (literally) is on Facebook. You’ve thought that maybe you’re imagining it. Nope. You’re not. A few days ago I showed you how Facebook has become the king of all social networking sites. Now I’m thinking we should consider email
strategy: social media trumps email Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
