Your lists are getting longer. Your “To-Do” list is overwhelming. Everyone needs “it” NOW. Really, RIGHT NOW! Everything is overdue. Disaster will occur if you don’t do this right now. And now you can’t even find your To Do List. The stacks are getting bigger. And people all around you are saying things like: “Income […]
nonprofit leadership: too busy mopping Read More »
An important strategy for improving fundraising is startling your donors with an amazing, surprising fact about your work. Are 40% of the homeless people in your area children? Are 60% of the homeless women victims of domestic violence? Did 70% of the juveniles in prison come from the foster-home system? Are children in the foster
fundraising: 1 startling fact Read More »
For nonprofits and ministries, data hygiene and data purity are pretty boring subjects. Why would a CEO or CFO or Development Officer get worked up about clean data? You’ll remember that data hygiene is the discipline of making certain your data is right… names right, addresses right, gift history right, etc… Boring. So, boring. Let’s
data purity and your fundraising Read More »
In our pursuit of helping nonprofits discover the very best fundraising, social media marketing and branding ideas we’re interviewing some of the great thinkers and “doers” out there. Today we’re totally pumped that we have an interview with Chris Brogan. Chris Brogan and Julien Smith have a new book out, “Trust Agents.” Trust Agents is
Chris Brogan on nonprofits Read More »
Social media is all the rage but many nonprofits haven’t made this new and important tool part of their communications toolbox. There are tons of good reasons why organizations haven’t jumped into social media. I understand. The reasons we hear regularly are: It takes too much time. I’m waiting until our new website is finished.
3 social media facts you can’t ignore Read More »
“The 10 Signs Your Nonprofit is Dead” or “10 Signs Your Nonprofit is Dead But No One Can Tell” were the titles I really wanted to use (and that don’t deal with the “Zombie” titles I considered) but Hoots’ better judgment prevailed. After years of working with nonprofits and helping with everything from management to
10 signs your npo is dying Read More »
Many nonprofits want to produce viral videos for online fundraising. Here’s a really great example of a classic viral video. This is clearly a legitimate wedding video that has “gotten loose” on the web. When we watched it there were over 657,000 views on YouTube. Take a breath. Well over half a million views for
6 keys to viral video Read More »
If you want to improve your net income through direct mail begin by not treating all donors equally. Equality is a fabulous ideal in most of life, but it’s a terrible concept in fundraising (apologies Mr. Lincoln). When we’re brought in to assess direct mail fundraising, one of the classic mistakes we see organizations (and
ignore equality to boost fundraising Read More »
Social Media Marketing provides nonprofits and ministries powerful marketing and branding tools. Platforms like Facebook, Twitter, YouTube, Flickr and blogs are all the rage. But Social Media is NOT a silver bullet. While these strategies are powerful, it’s a huge mistake to think that all you have to do is start Tweeting or blogging or
7 social media traps Read More »
In our work helping nonprofits and ministries with their fundraising, Social Media Marketing is often the most difficult strategy to figure out. The various social media platforms aren’t as easy to classify as direct mail or newsletters. So, analogies, metaphors and similes come in handy. As we’ve been blogging and thinking about Facebook, Hoots came
facebook is like a picnic Read More »
Today, I’m interrupting our flow of blog posts on Facebook as an important social media platform for nonprofits and ministries to point you to an important concept and new book. Chris Anderson, Wired’s Editor in Chief, has a new book titled: Free: The Future of a Radical Price. You can also read him on Wired’s
free social media concept Read More »
This week we’re devoting the entire week to focusing on Facebook as a core social media marketing platform for nonprofits that you can’t ignore because of its pre-donor acquisition, donor involvement and fundraising potential. Yesterday, Hoots and I had the opening round of this conversation–my frustration with my inability to make FB work for me
facebook for nonprofits part 2 Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
