What do urban legends, email hoaxes, Maslow’s Hierarchy of Needs, stories and the power of detail have in common? These are a few of the unexpected themes authors Chip and Dan Heath examine in their book “Made to Stick.” “Made to Stick” is about why some ideas survive and other ideas fade away. If you […]
8 in 8: Made to Stick Read More »
Lisa Gansky has written a fascinating book, The Mesh. It could be one of the hot business books this year. She’s getting lots of buzz. And rightly so. I had heard a little about her book early on and so when it was published I popped it into our regular Amazon order. The day after
interesting new book: the mesh Read More »
I know you’re busy with 4th Quarter madness so I’ll do the bottomline first: if you want to improve your net income, think like a donor. For our “for profit” friends, think like your customer to improve your net income. Simple as that. Now you can go back to putting the finishing touches on your
to improve nonprofit income think like a donor Read More »
“Love” is a funny word to connect with major donors. And most nonprofits and executive directors will say they love their major donors. The irony is that many will demonstrate through their actions over time that they love the money, not the donor. And that, you know, is a bad thing. Major donors give where
5 signs you don’t love your major donors Read More »
So it’s finally time to do the last in the infamous Lady Gaga series. First we looked at Lady Gaga on branding, then Lady Gaga on fundraising, now let’s take a look at Lady Gaga and community. (Here’s where you can see the previous posts on branding and fundraising). Candidly, I had trouble finding a
lady gaga, prince and nonprofits Read More »
Over the weekend the Oneicity “backchannel” was full of conversation about text giving and an ad campaign in Austin, Texas. Last week I’d blogged about my thinking on the perils of text giving. Last week news broke about a nice campaign called “I Am Here” by Mobile Loaves and Fishes. Great concept — raise visibility
more on text-to-give Read More »
This is a tricky post to write. I don’t want it to sound snarky or critical. I’ll trust you to let me know if I do fall off on the critical side of things (my intensity sometimes comes across a little too strong). Anyway, here goes. Hoots came in from the mailbox a few days
direct mail: the most expensive ever Read More »
Forget fake. Get rid of the pontifications. Skip the corporate-speak. Ditch everything that isn’t real. If you aren’t thinking about what your donors want, then you’re skipping a key component in your overall fundraising strategy. We’ve already discussed that your donors crave experience and transformation. Now let’s talk authenticity. I was on a conference call
what your donors want: authenticity Read More »
A few weeks ago we leaped off a cliff and held our first ever book group via webinar. Seth Godin’s new book, Linchpin, was our jumping off point. As promised, it was raw, exciting and fun. OK, candidly, everyone had a great time, but we were sweating bullets because the conversation was far more rapid
leadership: another unbook group Read More »
I’m fascinated by Persian rugs. Maybe they’re called Oriental rugs. Whatever they’re called, you know the kind. They make the best flying carpets. Deep design. Rich colors. Exotic and mysterious. Persian rug or carpet. They have intricate designs woven in. Years ago I had the opportunity to hear the sales pitch for this kind of
Easter: weaving and living Read More »
Here are two seemingly unrelated facts that if you can manage to tie together, you’ll immediately improve the way your organization performs. First, I can vividly remember a conversation my high school speech coach had with me well over 3 decades ago. And second, your organization has to produce more income from a smaller investment
npo leadership: one key to success Read More »
Maybe your life is like ours — filled to overflowing with life? Your “Books to Read” list is huge and the time to read is tiny. Plus everyone and their dog has written a book and due to the wonders of social media are out there telling you why you have to read their book
a different kind of book group Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
