The clock is ticking. Your audience is scanning, opening, clicking . . . time is running out. Bam. Trashcan. All your well-intentioned, fundraising efforts are dead. Your best marketing idea is gone. Your carefully crafted email . . . deleted! In less than 20 seconds. Sounds a bit dramatic, doesn’t it. That’s the point. When […]
3 ways to capture your attention Read More »
I know this is crazy-talk, but I’m here to convince you to never, ever send out another email blast. Ever. You know what I’m talking about — an email that your nonprofit or organization blasts out of Constant Contact or MailChimp or MyEmma or whatever program to a list of email addresses. Stop. Sending. Email.
never send another email blast Read More »
At all the conferences we go to, vendors are constantly giving away iPads or Kindles or Macbooks to get you to come to their booths so they can make a pitch. We’re getting the opportunity to support the Christian Leadership Association as sponsors so we thought we should do a giveaway, too. But you know
The donor fundraising landscape is changing. A few years ago it was enough to have decent fundraising/admin ratios and an adequate “thank you” strategy. Today’s donors want more*. And when donors want more, ministries and nonprofits had better figure out how they can offer what they can. I spotted these changes as I began to
5 ways to WOW today’s donors Read More »
Two things I think you should consider about Thanksgiving (not just “American” Thanksgiving, although that’s on my mind): the first one’s easy, the second, maybe harder. First, take a minute to be thankful. And be specific. It’s a good time for a list. Around Oneicity and our house, we’re grateful to the King for His
thanksgiving: easy and hard Read More »
Leonard and Mary lived together for 50 years, 7 months and 3 days of wedded bliss. Mary sometimes jokingly told the ladies in her quilting group that it was 40 years of bliss preceded by 10 years of training Lenny (as only she called him). That line always brought winks and knowing comments. But everyone
live by your donor database or die by it Read More »
It’s a busy, noisy, crowded, distracted, self-absorbed world. You may have wondered how to get and keep your donor’s attention.* Many ministries and nonprofits seem to have problems handling short donor attention spans. Here in the US, we’re about 5 weeks from a rather important event in our world — the US elections. Election news
how to make your donors care about what you’re doing Read More »
Imagine instant, real time relationship-building communications with your donors. Imagine getting to know your donors easily and painlessly. Imagine your donors having the opportunity to effortlessly talk with you and share about your ministry. Imagine getting an up-to-date view of a donor’s life, interests and dreams . . . with little or no cost. I
finally real-time donor communications Read More »
The Oneicity office looks out over Madison Ave. No, it’s not that Madison Ave. Our Madison Avenue is on Bainbridge Island, a short ferry ride from downtown Seattle. As I write this, the Grand Old 4th of July parade is cueing up outside our office. I can see a goofy-looking 9 foot-tall stuffed camel. He’ll
small celebrations Read More »
The viral, connected nature of this world can be good to you and at other times it can kill you. 3 events in the media/online-world stacked up at the end of last week that have me thinking. First, Jason Russell of Invisible Children had an unfortunate media meltdown. He was arrested in San Diego. It’s
you are your message Read More »
Recently, Seth Godin had one of his usual “poke in the eye” blog posts. I love how he does such a wonderful job of cutting through clutter. The Thomas bottomline out of the post is that many professionals don’t check back to see how things worked out. I have to confess that’s something that bugs
how’d it work out? Read More »
Last week Hoots took me to a Roger Daltrey concert. I didn’t really know much about what to expect except that Daltrey was connected to The Who and I knew two songs from Tommy. Until she showed me the tickets, I had been pretty sure Daltrey was dead. Dead he isn’t. It was a great
The lesson of “fist-pump guy” Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
