Online video is the killer application these days. We’ve talked about great uses and opportunities–most recently talking about Susan Boyle of Britain’s Got Talent. We’re recommending everyone dip a toe in the water and try it (Oneicity is even dabbling a bit). Here are a couple of links to inspire you: Charity Water. Seth Godin. […]
affordable online video Read More »
Visual Measures, among others, reports on their blog that the Susan Boyle video has reached over 100 million views on YouTube in just a few days. Amazing huh? A few thoughts: 1. First, it’s a great story. It’s that simple. I’m cynical enough that I have to at least allow for it not to be
online video tidal wave Read More »
Yesterday we introduced my Aunt Ruby as our online donation tester. Today I want to make sure you know of a way that might help all the Aunt Rubys give online more comfortably–while making them feel special. The strategy uses a PURL–Personalized URL–not the knitting stitch. You’ve probably seen these in various hotel industry offers
a purl for aunt ruby Read More »
A week has passed since the big Twestival! I’m still thinking about social media and donor acquisition, charity:water and the chorizo stuffed mushrooms at the Spitfire Grill. Interestingly, since my participation in the charity event, with the exception of the online discussions I had with Doug and Mike the organizers of the Seattle event, as
twestival update: week 1 Read More »
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