Happy Monday to you! I hope last week was calmer for you than it was around the Oneicity offices. We have lots of fun stuff to tell you about soon, but for now let’s talk about Christian Leadership Alliance. Lindsey, Hoots and I are headed to Anaheim to hook up with some of the best […]
CLA 2013 Conference Read More »
I’ve become a fan of “automatic” and I think you should become one too. It wasn’t long ago that anything operating on “autopilot” or “automatic” was automatically bad in my mind. I would have said, “If it’s important, put your hands on it and make sure it happens right. Automate only the unimportant tasks.” Well,
automate what’s important Read More »
If I asked you what’s the most important week for your ministry’s online giving, what would you say? The week of Thanksgiving? Christmas? Maybe even #GivingTuesday? The largest giving week is the week between Christmas and New Year’s. In fact, it’s not even a week. According to the Network for Good’s online study of over 66,000
online fundraising’s two big days Read More »
December! A month of Christmas buying, ho-ho-hoing, and sale shopping. The US Postal Service is
4 tips for cutting through the Christmas noise Read More »
We just finished up speaking at the Christian Leadership Alliance conference (CLA) last week. Our class on Social Media ROI was filled with lively discussions and interactive examples. One of the major conclusions that struck me from our class was how differently organizations incorporate social media into their development and marketing departments. If you are
social media strategies you can take to the bank Read More »
5 signs that your fundraising might be in trouble (it was hard to do only 5): 1. You mail all your donors in every impact. Direct mail is highly efficient and can have astounding ROIs but only if you “get” the concept of targeting by giving patterns, gift sizes and seasonality. 2. You aren’t connecting
5 signs your fundraising is in trouble Read More »
The viral, connected nature of this world can be good to you and at other times it can kill you. 3 events in the media/online-world stacked up at the end of last week that have me thinking. First, Jason Russell of Invisible Children had an unfortunate media meltdown. He was arrested in San Diego. It’s
you are your message Read More »
It’s been educational to watch reactions to Invisible Children’s viral video campaign, Kony2012. I’m sure that unless you’re just back from a 3-week dog-sledding expedition across Antarctica, you’re up-to-speed on the Kony2012 video. But just to be sure, here’s a link to the video that started it all. (As I write, the video has 78,176,891
your viral strategy worked . . . good news or bad news? Read More »
The juggernaut Blackbaud recently released their report on online giving in 2011. Surprisingly they do a good job of not selling too much and definitely making some actionable points. Overall, online giving grew 13% over the previous year. I’ll let you spend some time on the report. It’s worth a quick read followed by a
did your online giving grow in 2011? Read More »
You’ve seen ‘em, they look like the unattractive love-child of a bar code and a bit-mapped maze—QR Codes. The QR is “quick response” as in a something you use your smart phone to do quickly (I don’t know, doesn’t really make sense to me either, I didn’t come up with the name). Hoots and I
nonprofits and QR codes Read More »
Your “about us” tab or page could be the single most important section of your website. Maybe, just maybe, more important than your “donate” button. Think about it. People come to your website not often landing on your front page. Google and Bing bring them through various windows and secret passages into your site. Facebook
online fundraising: who are you anyway? Read More »
Your nonprofit has a website. You have social media. You’re ready…now what? Where’s all the traffic? Where’s the online giving? How do you get your donors to show up on your website? It’s sort of like being all dressed up for the party at your house, but no one is showing up. Some will tell
8 in 8: world wide rave Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
