A mid-30’s professional, I’ll call him “Phil,” told me about his experience with improper form. Phil and his wife enjoy giving. They’re exactly who you want to begin to draw into your work. They care about people and changing the world. They have some resources, and they’re committed to their community. Phil had noticed an […]
donor confidential: poor form Read More »
A rather ominous title for a blog post but reflective in this time of year. The month of May marks the beginning of Fall planning for digital strategies here at Oneicity. Yes, it’s difficult with the weather warming up (that’s 60’s in Seattle!) to even begin to think about turkeys, Christmas, winter storms, and year
the fall is coming Read More »
Here at Oneicity we are big fans of Facebook. Facebook drives conversation around your ministry, builds community with your donors, and supports conversion of online income. The ministries we work with that are seeing 30-40% growth in online giving are able to achieve those results only by leveraging and investing in social media as part of their digital
big changes on facebook Read More »
I love to teach. Not in the classic sense of children or textbooks. I love to teach because of the light bulb moments — when someone smart and savvy like yourself is taught a new strategy or a new tool that will forever change how you think about a problem. We are just finishing up our
light bulb moments Read More »
Online Donors are raising their hands! Pause. Picture your direct mail marketing program in your head. How do you determine who gets mailed? How are you receipting first-time donors? How many letters and newsletters are you sending a donor in a year? These are some of the basic questions that are at the core of
the key to better online donor relationships Read More »
Wouldn’t it be great if you could know how long the perfect piece of online content should be? What’s the best number of words, or better yet, the perfect number of characters to engage your donors online? You can find experts all over the place that will cite one study or another telling you what’s
how long is the perfect Facebook post? Read More »
This is not about your political preference. It’s not even about insurance. This is about what you can learn by watching someone (healthcare.gov) launch a new website. #1 Load times matter Page load time is how long it takes the end user’s computer to see a page on your website. This is measured in seconds.
what you can learn from healthcare.gov Read More »
I’ll make this quick! If you want to improve your online giving and all your online activities recognize how impatient people are. I shared how the 20-second elevator rule applied to direct mail. Well now the University of Massachusetts has raised the bar (or shortened it depending how you want to imagine the metaphor). Science
the 2-second rule for better online giving Read More »
You have to think about mobile as a significant source for your online traffic. When I say “mobile” I’m thinking about the full range of smart phones and tablets (iPhones, Androids and iPads to name a few). Another way to think about it is: everything online but your PC and laptop (while not completely accurate,
your future in online giving Read More »
I know this is crazy-talk, but I’m here to convince you to never, ever send out another email blast. Ever. You know what I’m talking about — an email that your nonprofit or organization blasts out of Constant Contact or MailChimp or MyEmma or whatever program to a list of email addresses. Stop. Sending. Email.
never send another email blast Read More »
Do you struggle to acquire new donors? If you do, you’re not alone. For many, many nonprofits and ministries, it’s a real challenge to acquire new donors. Traditional donor acquisition remains expensive. Plus, traditional direct mail results for donor acquisition aren’t what they used to be in the “good old days” (that’s about 4 years
a donor acquisition recipe that works Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
