I was reminded yesterday that fundraising, marketing and leading nonprofits requires extraordinary courage. It seemed like in every conversation, every email and every meeting there was a moment when a courageous choice had to be made. A good grip on analytics is helpful. A good understanding of marketing principles makes a difference. Strong people skills […]
fundraising takes guts Read More »
“Love” is a funny word to connect with major donors. And most nonprofits and executive directors will say they love their major donors. The irony is that many will demonstrate through their actions over time that they love the money, not the donor. And that, you know, is a bad thing. Major donors give where
5 signs you don’t love your major donors Read More »
I believe that we (that’s all of us) have gone gaga over “strategy” to our detriment. Now before you get out the pitchforks and torches (or worse stop reading and talking with me) hear me out. I’m fresh from several weeks of nearly non-stop client meetings (we get to work with some of the best
strategy or tactics Read More »
Forget fake. Get rid of the pontifications. Skip the corporate-speak. Ditch everything that isn’t real. If you aren’t thinking about what your donors want, then you’re skipping a key component in your overall fundraising strategy. We’ve already discussed that your donors crave experience and transformation. Now let’s talk authenticity. I was on a conference call
what your donors want: authenticity Read More »
A few weeks ago we leaped off a cliff and held our first ever book group via webinar. Seth Godin’s new book, Linchpin, was our jumping off point. As promised, it was raw, exciting and fun. OK, candidly, everyone had a great time, but we were sweating bullets because the conversation was far more rapid
leadership: another unbook group Read More »
Here are two seemingly unrelated facts that if you can manage to tie together, you’ll immediately improve the way your organization performs. First, I can vividly remember a conversation my high school speech coach had with me well over 3 decades ago. And second, your organization has to produce more income from a smaller investment
npo leadership: one key to success Read More »
Maybe your life is like ours — filled to overflowing with life? Your “Books to Read” list is huge and the time to read is tiny. Plus everyone and their dog has written a book and due to the wonders of social media are out there telling you why you have to read their book
a different kind of book group Read More »
I don’t know about you but I am constantly jotting myself notes and marking quotes to use later. I’m better than I used to be, but occasionally I will find some words written in my notebook or in Evernote that are mysterious to me. It’s like someone slipped in and wrote me a note in
npo leadership: hearts and money Read More »
Seth Godin, the great the thinker/author/provocateur wrote today about modern factory. He’s written a series of posts the last few days that deal with working and the work place. You can see today’s post here. He uses one of our favorite I Love Lucy episodes as an illustration. We used the same clip on the
npo leadership: working at the factory Read More »
Today it’s a “clean out the refrigerator” kind of post. Several things to put in front of you. Join in…you make us better by letting us know what you’re thinking. On generational stuff. The Pew Foundation has some fascinating information and a quiz. Click here to get the info. And click here to find out
npo leadership: a bit of a round up Read More »
I’ll confess, I’m a worrier. I’m better than I used to be, but I still worry. I had a conversation recently with a really great leader who was talking about something they were worried about and I was amazed to find out: 1. They were a worrier. To me, they seemed far too cool, collected
leadership: what do you worry about? Read More »
Interestingly the last post I ran with contained a series of thoughts, okay rants, called “think this, not that” that didn’t provoke much in the way of discussion on the blog. But it did generate some back-channel discussions via email and phone. “Think bonding, not branding” started more than a few, “nice line, but what
strategy: bonding not branding Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
