I don’t know about you, but at our house there isn’t much time to watch television. So based on the recommendation of a trusted friend I checked out a new series. And I gotta say, it’s fascinating. Now my new favorite TV show is the Fox network’s “Lie to Me“. The show’s main character is Dr. […]
fundraising: you can’t lie Read More »
I love reading blog posts that I wish I’d written. OK, candidly, I both love and hate reading blog posts that I wish I’d written. I love to find someone who thinks the way I do, delivers great content and does it in an entertaining style I appreciate. I HATE reading blog posts I wish
fundraising letter: easy template Read More »
An important strategy for improving fundraising is startling your donors with an amazing, surprising fact about your work. Are 40% of the homeless people in your area children? Are 60% of the homeless women victims of domestic violence? Did 70% of the juveniles in prison come from the foster-home system? Are children in the foster
fundraising: 1 startling fact Read More »
Last month we told you if you want to improve your fundraising results and thrill your donors, be specific about what a donor is doing by giving to your organization. We usually talk with clients about it this way: “$=X” Your nonprofit must “frame” for me as a donor what my gift of a dollar
improved fundraising: illustrating the X Read More »
For nonprofits and ministries, data hygiene and data purity are pretty boring subjects. Why would a CEO or CFO or Development Officer get worked up about clean data? You’ll remember that data hygiene is the discipline of making certain your data is right… names right, addresses right, gift history right, etc… Boring. So, boring. Let’s
data purity and your fundraising Read More »
What would you say if I told you I could double the traffic to your website? Would you say: “Wahoo! Let’s do it!”? or would your first question be: “How much does it cost?” Or: “What’s the catch?” Those aren’t bad questions, in fact they’re logical, but not the best, first question you should ask.
boost nonprofit web traffic Read More »
Specifics improve fundraising. It’s that simple. Telling your donors and prospective donors exactly what you do and exactly what will happen if they give you a gift will lift your income. The more specific you are, the better. In presentations, I often use this PowerPoint slide to provoke the discussion. Usually, we have a fun
specific fundraising success Read More »
“The 10 Signs Your Nonprofit is Dead” or “10 Signs Your Nonprofit is Dead But No One Can Tell” were the titles I really wanted to use (and that don’t deal with the “Zombie” titles I considered) but Hoots’ better judgment prevailed. After years of working with nonprofits and helping with everything from management to
10 signs your npo is dying Read More »
Many nonprofits want to produce viral videos for online fundraising. Here’s a really great example of a classic viral video. This is clearly a legitimate wedding video that has “gotten loose” on the web. When we watched it there were over 657,000 views on YouTube. Take a breath. Well over half a million views for
6 keys to viral video Read More »
If you want to improve your net income through direct mail begin by not treating all donors equally. Equality is a fabulous ideal in most of life, but it’s a terrible concept in fundraising (apologies Mr. Lincoln). When we’re brought in to assess direct mail fundraising, one of the classic mistakes we see organizations (and
ignore equality to boost fundraising Read More »
Social Media Marketing provides nonprofits and ministries powerful marketing and branding tools. Platforms like Facebook, Twitter, YouTube, Flickr and blogs are all the rage. But Social Media is NOT a silver bullet. While these strategies are powerful, it’s a huge mistake to think that all you have to do is start Tweeting or blogging or
7 social media traps Read More »
For many nonprofits, this year’s giving is down.* And for many organizations, much of that reduced income is that major donors aren’t giving at the same levels they have in the past. You’ve wondered why. You told everyone it was the economy, but is it really all the economy? Your boss asked “why?” You’ve told
why major donors aren’t giving Read More »
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