To Facebook, or not to Facebook? That is the question many nonprofits are still asking. We say sit on the sidelines at your peril. Business Insider’s Chart of the Week lays out the situation well: OK, so Facebook is growing like crazy. All the other social media platforms are way behind. What does that mean […]
fundraising strategy: facebook Read More »
Let’s just get this over with: I’m against what is usually known as “text-to-give” or “mobile giving” for most nonprofits and ministries. As we know it in the U.S., it is a bad idea. I suspect the technology and regulations will change and I’ll become a fan, but for now, with what has to happen
fundraising: for now skip text-to-give Read More »
I don’t know about you but I am constantly jotting myself notes and marking quotes to use later. I’m better than I used to be, but occasionally I will find some words written in my notebook or in Evernote that are mysterious to me. It’s like someone slipped in and wrote me a note in
npo leadership: hearts and money Read More »
Today’s thinking about nonprofits and their donors is influenced by Molly the barn owl. If you’ve missed out, Molly is a new mom owl living live on the web. Technically she’s in a webcam equipped nest box on a pole in San Marcos, California. Molly and McGee (her doting mate) are proud parents. At this
what your donors want: experience Read More »
Knowing what your donors want is more important than knowing what you want. If you are raising funds or leading a nonprofit organization, you better know what your donors want. Much of the time spent in planning communications, fundraising and marketing for nonprofits is spent ignoring what donors want. Understand, I’m not suggesting that you
what your donors want: transformation Read More »
Depending on who you listen to, Facebook (FB) will either completely revolutionize your fundraising or it is a complete waste of everyone’s time. Most of us are in the “somewhere in between” camp. It makes sense that Facebook would help fundraising, but at this point there aren’t a lot of clear and clean examples of
fundraising: will facebook help? Read More »
Many charities host annual event fundraisers — dinners, auctions, desserts, breakfasts, even a few murder mystery events (don’t even get me started about the murder mystery dinner I attended to benefit a domestic violence shelter). Before you go very far ask yourself a few questions: 1. What’s the goal? No fair having some vague goal
fundraising: event planning Read More »
Interestingly the last post I ran with contained a series of thoughts, okay rants, called “think this, not that” that didn’t provoke much in the way of discussion on the blog. But it did generate some back-channel discussions via email and phone. “Think bonding, not branding” started more than a few, “nice line, but what
strategy: bonding not branding Read More »
We spent some time last week with one of our favorite people. She’s brilliant, wise and a terrific nonprofit marketing strategist. The discussion turned to fundraising for Haiti. We’re all in the business, so the discussion went deep and to the details very quickly. One of the topics that we batted around was the phenomenon
the truth about zero fundraising costs Read More »
The buzz about the Haiti-effect on fundraising in 2010 is growing nearly as fast the number of dollars that are being raised for relief. We’ve been drawn into several questions and discussions about how the massive relief and fundraising efforts will impact income for 2010. Interestingly, I’ve heard and read several in our business who
fundraising: Haiti round up Read More »
We use the phrase “integrated income solutions” in talking about our work for nonprofits and ministries. It isn’t unusual for a prospective client to ask, “exactly what does an ‘integrated income solution’ look like?” Sean Corcoran with Forrester Research had a terrific post that helps illustrate our point. Sean explained “earned, owned and paid media”
fundraising: integration explained Read More »
If you want to increase your online donations, take advantage of these 5 easy steps culled from our intensive survey. OK, it wasn’t an intensive survey. It was an intense hour and half of real-life giving. But my opening sentence holds. If you’ll follow my suggestions, your income online will improve. Here’s what happened. December
online fundraising: 5 easy improvements Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
