We live in a wonderful little neighborhood in a small town. I never fail to be surprised at how surprised I am about small-town life. This summer the ice cream truck made an appearance. Growing up, the ice cream man drove his truck (usually one of those panel vans but for a short time it […]
marketing lessons from the ice cream man Read More »
Everyone is trying to figure out how to connect with high-value donors…and even asking the question: “what is a high value donor?” In the not-completely, self-promoting category, we want to let you know that we’ve been thinking a lot about this issue and are even teaching a course on it. We’d love for you to
connecting with high-value donors Read More »
If you want to know what the future of nonprofit marketing/fundraising looks like, take a look at the “See Your Impact” website. I’m not endorsing See Your Impact and I only know what I’ve read about them on their website and some basic research. I am certain that “See Your Impact” is on the right
what if you could show the impact? Read More »
The Academy Awards are on in the background as I’m writing this. Hoots and I are movie people and when we have the opportunity to watch the Oscars, we do. I have a terrible track record of picking winners, but that doesn’t stop me from trying. What I enjoy most about the Oscars are the
Oscar-worthy thank you Read More »
We’re always on the lookout for great fundraising appeals, it’s our passion and our business. So we were surprised when we received this great email appeal. Here it is exactly as we received it: Hi – this is Justin. My mom and I are walking in our first marathon! We are very excited. It’s just
a lesson in fundraising from a 13-year-old Read More »
I’ve been thinking recently about how fear and fundraising are intertwined. Or maybe I should say, “how fear and unsuccessful fundraising” are intertwined. I think about “fear” a lot. Fear’s a funny thing. Maybe because it’s on my mind, I see it everywhere. I managed to finally see “The King’s Speech” last night. It’s an
fear and fundraising Read More »
Two years today ago we jumped into the whole blog-o-sphere thing! It was our Inauguration Day. We had no idea how much fun we’d have. We also had no idea how tough it would be. One of the best outcomes from blogging was all the great people we’ve met and heard from. The Oneicity blog
happy 2nd anniversary Read More »
Here’s a quick, hypothetical question to get your juices flowing: You have 25% more budget this year than last year. What will you spend it on to improve your organization’s income? Social media training? More direct mail? Hiring that admin person? Television advertising? A new logo? Team building in Tahiti? (I’m a terrific facilitator.) If
more budget dollars Read More »
This week’s interview with Seth Godin sparked discussion on the blog, FB page and on the backchannel. It was great fun and nearly everything we’d hoped for (it’s early yet, maybe it will turn into “everything” we’d hoped for, we’ll see). One of the comments that Seth made grabbed the attention of many of our
billions on storage units Read More »
We’ve been wondering what would happen if a church thought like a nonprofit. Our team has had several conversations about how much churches could learn from the great, strategic nonprofits in terms of communicating with their…(dare I say it?) Yep: “Donors.” LifeWay Research recently released a study reporting that “79% of the churches surveyed are
what if churches thought like nonprofits? Read More »
Seth Godin and I go way back. Not that I’ve actually met him yet but I’ve been reading Seth Godin’s books since about 2000. The book that changed the way I communicated for organizations and nonprofits was Purple Cow (how’s that for a killer title?). What I’ve always appreciated about Seth is that he’s a
Oneicity interviews Seth Godin on fundraising Read More »
Remember that old movie technique where one of those old fashioned calenders (you may remember when calenders were paper) is shown with the days flipping faster and faster… If you’re in the nonprofit fundraising world, that may fit how things feel right now. If you’re like many, this is THE quarter when you have to
4thQ fundraising: still time Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
