Today we’re continuing in our series of the Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or marketing you have to ask these 10 questions…and be happy with the answers you hear back. Number 6 on the list of Top […]
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Direct mail…it’s wanted dead and alive! So here are two secrets about direct mail fundraising and six things for you to do about it. 1. Direct Mail is dead. I’ve said it before and I’m going to say it again. Dead. Yesterday postage rates increased 2 cents to 44 cents for 1st Class postage. My
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This is the sixth post in our “Ask your agency” series. Today we’re asking question number 9. At the bottom of this post you’ll see links to the previous posts in this series. And, yes we’re not doing them in order, that’s far too boring. The Top 10 Questions You Must Ask Your Agency (or
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A subtext of the discussion from yesterday’s post has been bouncing around in my brain. I don’t want to put words in anyone’s mouth but there was this theme running through the conversation that asking for money is a bad thing. Maybe it was all the talk of community and conversation as opposed to asking
Hoots batted me a blog link yesterday. Ed Nicholson over at Tyson Foods had this thought in his blog, “Yet the overwhelming majority of the communication I receive from some hunger organizations is, “Please send us another ten dollars. It will help feed twenty hungry kids.” I know this. So do the tens of thousands
Online video is the killer application these days. We’ve talked about great uses and opportunities–most recently talking about Susan Boyle of Britain’s Got Talent. We’re recommending everyone dip a toe in the water and try it (Oneicity is even dabbling a bit). Here are a couple of links to inspire you: Charity Water. Seth Godin.
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White mail. Is it the proverbial elephant in your fundraising room? Is it something that is so big everyone in your ministry can see it but no one knows what to do about it? You cannot afford to ignore this elephant. So don’t. Our definition: White mail is passive income from unknown sources. Why is
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Want to know the most deadly social media mistake your organization can make? Hang on, it’s coming, but first some statistics: Harris Interactive recently reported that 51% of Americans don’t use the key social media platforms like Facebook, MySpace and Twitter. Twitter has the lowest penetration rate at around 5%. Some of the interesting conclusions
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CRM stands for Customer Relationship Management. Here’s the detailed definition from Wikipedia. The Hoots-Thomas overly simple definition is: building a relationship with the customer or constituent or donor using what we know about them. CRM is HOT, HOT, HOT in terms of improving return on investment and increasing net income. It is good stuff! We’ve
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This is the third post in our “Ask your agency” series. Today we’re sharing question number 10. Below this post you’ll see links to the previous posts in this series. The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or
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Yesterday we introduced my Aunt Ruby as our online donation tester. Today I want to make sure you know of a way that might help all the Aunt Rubys give online more comfortably–while making them feel special. The strategy uses a PURL–Personalized URL–not the knitting stitch. You’ve probably seen these in various hotel industry offers
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Want to generate more donations through your website? Your Aunt Ruby holds the key. Everyone talks about social media, search engine optimization (SEO), online video and all sorts of other cool technology. BUT if your Aunt Ruby can’t give easily an online gift, you’re wasting your time with all that stuff. You don’t have an
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Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
