When I was the client, the strategy guys doing what I do now used to make fun of how many times I wanted to run a map in our materials. I was always looking for a reason to show a world map with our work displayed “in some kinda new cool way” (that was what […]
nonprofit win: maps and cupcakes Read More »
We have a wonderful library here on the island. It’s part of a larger library syndicate system or something. I’m sorta vague on how that all works, but I know it’s a great library and because of the various economic/governmental/tax whatevers their funding has been cut. Now our branch is open fewer hours yet that
The Academy Awards are on in the background as I’m writing this. Hoots and I are movie people and when we have the opportunity to watch the Oscars, we do. I have a terrible track record of picking winners, but that doesn’t stop me from trying. What I enjoy most about the Oscars are the
Oscar-worthy thank you Read More »
Your “about us” tab or page could be the single most important section of your website. Maybe, just maybe, more important than your “donate” button. Think about it. People come to your website not often landing on your front page. Google and Bing bring them through various windows and secret passages into your site. Facebook
online fundraising: who are you anyway? Read More »
Unless you’re working in gift processing, this was probably a little calmer week for you than many of the previous weeks in recent months. In addition to returning all those unanswered emails and wondering (worrying?) exactly how 2009 will total out, here’s one thing you can do today that will make 2010 better. Make a
npo leadership: make a 2009 list Read More »
I love reading blog posts that I wish I’d written. OK, candidly, I both love and hate reading blog posts that I wish I’d written. I love to find someone who thinks the way I do, delivers great content and does it in an entertaining style I appreciate. I HATE reading blog posts I wish
fundraising letter: easy template Read More »
Here are 3 boring, blue-collar, old-fashioned, dependable, back-to-basics fundraising strategies that will help generate income in a tough economy (and in any economy). They’re not glamorous. They’re not exciting. But they work and won’t require a huge investment of time or money. Think about when your hot water heater dies the Friday night when your
boring strategies work Read More »
On Mondays here at Oneicity, we have asked you to thank people who really make a difference in the work you do. We’ve called it good job monday. Oneicity is very pleased to tell you about our friends over at Aqubanc and donor.com who have formed a partnership that could make your work more than
good job: aqubanc and donor.com Read More »
Yesterday I mentioned search engine optimization in the discussion on improving your online fundraising. Search Engine Optimization (SEO) is taking the steps you can to improve your rankings in a web search. If someone is searching for you, you want to show up on their search pages as soon as you can (on the earliest
online fundraising: SEO basics Read More »
We’re thinking of easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics. An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites. There were a couple of easy “take-aways” for me out of this report
get people to your website Read More »
We have several posts coming your way on easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics. An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites. One important finding for today’s discussion are the
how to improve website traffic Read More »
One simple truth to improve your website design: according to Nielsen Online, Americans average 56 seconds on a webpage before they click off. You can find more details here. 56 seconds, that’s not much time on your precious webpage. Here’s how to make that statistic work for you rather than against you: 1. Edit ruthlessly.
1 fact to improve your website Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
