This is a tricky post to write. I don’t want it to sound snarky or critical. I’ll trust you to let me know if I do fall off on the critical side of things (my intensity sometimes comes across a little too strong). Anyway, here goes. Hoots came in from the mailbox a few days […]
direct mail: the most expensive ever Read More »
If you want to improve your net income through direct mail begin by not treating all donors equally. Equality is a fabulous ideal in most of life, but it’s a terrible concept in fundraising (apologies Mr. Lincoln). When we’re brought in to assess direct mail fundraising, one of the classic mistakes we see organizations (and
ignore equality to boost fundraising Read More »
Today, I’m interrupting our flow of blog posts on Facebook as an important social media platform for nonprofits and ministries to point you to an important concept and new book. Chris Anderson, Wired’s Editor in Chief, has a new book titled: Free: The Future of a Radical Price. You can also read him on Wired’s
free social media concept Read More »
There are only two questions left in our series of questions you must ask your agency. These are questions you must ask your agency or consultant and be happy with the answers. Question #7 is: “Are you creating solutions to solve my specific problems or are you selling me generic solutions?” Your world is far
ask your agency #7 Read More »
Direct mail…it’s wanted dead and alive! So here are two secrets about direct mail fundraising and six things for you to do about it. 1. Direct Mail is dead. I’ve said it before and I’m going to say it again. Dead. Yesterday postage rates increased 2 cents to 44 cents for 1st Class postage. My
direct mail: dead and alive Read More »
White mail. Is it the proverbial elephant in your fundraising room? Is it something that is so big everyone in your ministry can see it but no one knows what to do about it? You cannot afford to ignore this elephant. So don’t. Our definition: White mail is passive income from unknown sources. Why is
white mail: don’t ignore it Read More »
We’ve had some fascinating discussions recently with clients and prospective clients. Because of some of those conversations, we’re starting a new series of posts: The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or marketing you have to ask these
ask your agency #3 Read More »
This week we’re talking about 5 steps for producing direct mail fundraising that work! And by “work,” I mean that it brings consistent net income for your ministry or non-profit. Gone are the days when it was easy to raise money in the mail. In spite of my pronouncements that mail is dead (maybe “on
more income from direct mail! Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
