It’s worth your time today to grab an Instagram app and get an Instagram account for your charity, ministry or nonprofit. Instagram announced this week that Instagram profiles are finally and officially on the web. You can read about it on their blog. Previously, there were unofficial apps that allowed web browsing for Instagram photos, […]
Instagram for fundraising and development Read More »
I bet you’re like me. You struggle to get the right things done. Oh, we’re busy and we’re “productive” in terms of knocking things off our To-Do lists. But it’s depressing to look back on a busy day and realize that you didn’t get done the most important work. For me, the work that I
one simple rule to improve your productivity Read More »
Hoots and I saw this sign recently on the wall of a coffee shop. You’ve seen signs like this. The only thing I could think of when I read it was “it’s a ‘puppy’ not ‘dog’.” It can be a powerful threat: leave your kid unsupervised and we’ll hop him up on too much caffeine
fundraising success: getting the words right Read More »
As part of our work, I review a ton of development and fundraising messaging. I see one mistake in nearly 100% of the copy, scripts and pitches I review. It’s one mistake that if you can fix it, you’ll see a nice uptick in income. Ready? Well, not so fast. I need to start by
improve your fundraising with this one change Read More »
Your childhood may have been different, but as a kid, I was terrible at playing rock-paper-scissors! If you don’t know the game you can learn about it here. Somehow I always telegraphed my play. That and I loved “scissors” way too much. Some how, the 3rd “scissors” I threw in a row and the other
fundraising: rock, paper, scissors Read More »
Leonard and Mary lived together for 50 years, 7 months and 3 days of wedded bliss. Mary sometimes jokingly told the ladies in her quilting group that it was 40 years of bliss preceded by 10 years of training Lenny (as only she called him). That line always brought winks and knowing comments. But everyone
live by your donor database or die by it Read More »
News from a couple of weeks ago: Instagram’s daily users surpassed Twitter’s. I don’t know if that’s a blip or a trend but it got my attention. My buddy Jon has been after me for weeks to jump on the Instagram bandwagon, but who has time? Yet . . . more daily users than Twitter?
why you at least have to tinker with Instagram Read More »
It’s a busy, noisy, crowded, distracted, self-absorbed world. You may have wondered how to get and keep your donor’s attention.* Many ministries and nonprofits seem to have problems handling short donor attention spans. Here in the US, we’re about 5 weeks from a rather important event in our world — the US elections. Election news
how to make your donors care about what you’re doing Read More »
Good stand-up comedians have 3 key skills you need to remember to improve your next fundraising event. You wouldn’t think that a comedian could teach you about event fundraising, but they can. And I’m not talking about improving your jokes, although some of you could use some help. Hoots and I had the pleasure of
fundraising lessons from comedy night Read More »
Would you like to know the single most devastating thing you can do for your direct mail fundraising? What one thing will cause an income disaster? What’s the big killer (in a bad use of that word)? Simple: imagine your audience is you. Write for yourself. Write your direct mail the way you’d want it.
how to destroy your direct mail fundraising Read More »
Not in any particular order here are what I think are the 5 most important words in fundraising. 1. You. Talk to and write to the donor specifically. Make it personal for them. If it’s not personal, it’s not powerful. Help them see how they have an opportunity or a chance to do something big.
the 5 most important words in fundraising Read More »
Imagine instant, real time relationship-building communications with your donors. Imagine getting to know your donors easily and painlessly. Imagine your donors having the opportunity to effortlessly talk with you and share about your ministry. Imagine getting an up-to-date view of a donor’s life, interests and dreams . . . with little or no cost. I
finally real-time donor communications Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
