Well this new year of ours is only a week old! How’s it going for you? If you made resolutions, I hope you’re sticking with them. If you set goals, are you still on track? I don’t do New Year’s resolutions or goals (at least goals the way “normal” people do). Yet, there’s something so […]
a word for the year 2014 Read More »
This is not about your political preference. It’s not even about insurance. This is about what you can learn by watching someone (healthcare.gov) launch a new website. #1 Load times matter Page load time is how long it takes the end user’s computer to see a page on your website. This is measured in seconds.
what you can learn from healthcare.gov Read More »
Well it’s that time of year where Hoots and Thomas celebrate our combined birthdays — it’s a little thing we call “Birthdaypalooza.” Birthdaypalooza last year marked our combined 100th birthday, so we threw a party for 100 of our closest family, friends and clients. This year in lieu of a big honking party, and inspired
birthdaypalooza 2013 Read More »
I’ll make this quick! If you want to improve your online giving and all your online activities recognize how impatient people are. I shared how the 20-second elevator rule applied to direct mail. Well now the University of Massachusetts has raised the bar (or shortened it depending how you want to imagine the metaphor). Science
the 2-second rule for better online giving Read More »
Want to improve your direct mail fundraising? Here’s one easy way. I should say in fairness, this is easy in concept but not easy to do. Ready? Here goes: The best way to improve your direct mail is to get your envelope opened. I can see your eye roll now. “Well, duh, of course if
1 easy way to raise more money in direct mail Read More »
You have to think about mobile as a significant source for your online traffic. When I say “mobile” I’m thinking about the full range of smart phones and tablets (iPhones, Androids and iPads to name a few). Another way to think about it is: everything online but your PC and laptop (while not completely accurate,
your future in online giving Read More »
The clock is ticking. Your audience is scanning, opening, clicking . . . time is running out. Bam. Trashcan. All your well-intentioned, fundraising efforts are dead. Your best marketing idea is gone. Your carefully crafted email . . . deleted! In less than 20 seconds. Sounds a bit dramatic, doesn’t it. That’s the point. When
3 ways to capture your attention Read More »
I know this is crazy-talk, but I’m here to convince you to never, ever send out another email blast. Ever. You know what I’m talking about — an email that your nonprofit or organization blasts out of Constant Contact or MailChimp or MyEmma or whatever program to a list of email addresses. Stop. Sending. Email.
never send another email blast Read More »
Do you struggle to acquire new donors? If you do, you’re not alone. For many, many nonprofits and ministries, it’s a real challenge to acquire new donors. Traditional donor acquisition remains expensive. Plus, traditional direct mail results for donor acquisition aren’t what they used to be in the “good old days” (that’s about 4 years
a donor acquisition recipe that works Read More »
Hoots reminded me a few days ago how much she likes ugly. I have to say, it’s hard not to take that kind of comment personally, after all, we’re married and partners in all things. But once I realized she wasn’t talking about me, I caught up. And I had to agree, I like ugly,
ugly direct mail works Read More »
Hey there, I know you’re busy. Me, too. So why are you asking me to attend your regular, business as usual fundraising event? Better yet, why are you even having an event? Ok . . . so that’s harsh — and Hoots and I actually do love being a part of several fundraising events each year. But
3 rules for great fundraising events Read More »
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