The 2015 Oneicity word of the year is “Dream.” Dictionary.com has this as the #6 definition: an aspiration; goal; aim. We have aspirations and goals and aims. But. We want to think about “dream” as bigger than that. Walt Disney is quoted as saying: “If you can dream it, you can do it.” I’ve become […]
2015 word of the year Read More »
Boy did we get 2014 wrong! Every year for the past 5 years, Hoots and Thomas have picked and published a word of the year. You can read about our words of the year here. Last year we picked, “Refine.” We loved the definition of Refine. We liked the idea of improving and getting
Here’s a tragic, expensive fundraising mistake you can learn from. In this week’s mail was a New Donor Direct Mail Acquisition kit from the nice folks at CARE. And it made me so mad I was stomping around the office for a couple of hours before I was calm enough to write. Beautiful outer
fundraising as extortion Read More »
1 is more powerful than 10,000 or 100,000 or 1,000,000 in fundraising. I call this the “1 Beats a Zillion” Law of Fundraising*. Violators of the 1 Beats a Zillion Law are in for a painful lesson. I’ve watched this law play out time and time again. It’s painful because donors don’t — and won’t
big statistics kill your fundraising Read More »
The Walmart heirs’ net worth exceeds the net worth of the entire population of the city of Phoenix. What? (Don’t go political on me, just breathe, think and keep reading). I suspect that, no matter what you believe philosophically or politically about the Walton family and their fortune, this idea of the size of the
how to stick in your donor’s mind Read More »
After my post on the ALS Ice Bucket Challenge, a couple of people pointed out to me that I hadn’t really drawn a conclusion or called out the lesson we should learn. Yep, you got me on that. I love the tribe that hangs around here because you’re always looking to learn what’s next, how
1 big lesson from the ALS ice bucket challenge Read More »
You really should love the ALS Ice Bucket Challenge. Really. I’ve done my best to sit on the sidelines of this one. But then I saw this meme (“Let me get this straight” boy) come through my social media feed, not once, not twice, but three times. And that did it. I can’t not say
why you should love the ice bucket challenge Read More »
Online Donors are raising their hands! Pause. Picture your direct mail marketing program in your head. How do you determine who gets mailed? How are you receipting first-time donors? How many letters and newsletters are you sending a donor in a year? These are some of the basic questions that are at the core of
the key to better online donor relationships Read More »
If you’re not focused on visuals, you’re missing a great chance to connect with your audience. The always thoughtful Neil Patel over at Quicksprout had a terrific infographic that you must look at. Neil wrote this post in August 2013 and it’s more true than ever. Infographic courtesy of: Quick Sprout What does “Your Brain
3 reasons you need more visuals in your fundraising Read More »
Wouldn’t it be great if you could know how long the perfect piece of online content should be? What’s the best number of words, or better yet, the perfect number of characters to engage your donors online? You can find experts all over the place that will cite one study or another telling you what’s
how long is the perfect Facebook post? Read More »
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