In naming our company “Oneicity,” we ignored one of the tenets of classic, old-school branding–“the never choose a name that could be mispronounced or misunderstood” rule. Actually, we didn’t just ignore that rule, we ignored it with reckless abandon. Oneicity certainly can be mispronounced but so can Nike (does it rhyme with Mike?) and don’t […]
hunday like sunday Read More »
As long as we’re jumping off the band wagon and swimming completely upstream on the popular social media fundraising strategies, we’re going for the whole enchilada with this post. Consider this is our “The Emperor Has No Clothes” post. charity:water is announcing a twestival (tweeting+festival). Mashable is joining in. The idea is to build awareness
twestival: sorry, not fans Read More »
Linkin Park and SocialVibe.com recently released a video to ask people to help raise $25,000 for Haiti. The SocialVibe member with the highest number of recruits will be flown to Los Angeles to meet Linkin Park in their studio while they record their new album this spring. You can watch the video here. Here’s the
socialvibe and fundraising Read More »
Mail service as we know it is headed for extinction. Maybe not today or tomorrow, but it is a only a matter of time. Don’t believe it? Here are two items for you: First. Budget deficits could force the US Postal Service to eliminate one delivery day, Postmaster General John E. Potter told Congress today.
Here’s another quick and easy thing to do to improve your non-profit’s income: Quit talking about yourself. Simple as that. It seems strange, but your donors really don’t give to support you or to pay your the light bill or help you accomplish your grand dreams…or worse, solve your budget woes (they have their own
stop talking about yourself Read More »
Want to know one thing you can do to improve your ministry or charity’s income–no matter what your role–from CEO to data entry person? Without fail, talk to a donor every day. Call them. Yeah, just call them. I know this isn’t as cool as social media or as high tech as an email blast,
a 7-minute income solution Read More »
Saw this on an office white board the other day: “No institution will go through fundamental change unless it believes it is in deep trouble and needs to do something different to survive.”—Thomas Friedman. One of the good things to come out of the recent financial downturn (I try to avoid that “R” word) is
good news about bad news Read More »
I recently gave a small gift to an organization whose identity I’ll disguise because of their bad behavior–they’re a national disease-curing group you’ve probably heard of. I’d like to write them a letter but I’m not sure it would do any good. So the net effect of my donation is down the tubes because of
why aren’t you listening to me? Read More »
Seth Godin had a great post a few days ago. The “Thomas” synopsis is: If people in the marketplace aren’t talking about you, it is because you’re boring. He goes on to make the point that we’re boring because we choose boring because it is safer and easier (still my translation). You can read it
you decided to be boring? Read More »
I promise this is the last of the inaugural blog posts, but I can’t resist one more. This concerns the redo of the swearing in of President Obama. Set your politics aside and stay with me. You know that Chief Justice Roberts and President Obama had, as Hoots would say, a “moment” during his swearing
Many ministries and non-profits were hit hard by the economic crash of 2008. But not every one. One of Oneicity’s new clients doubled its net income from direct mail in the 4th Quarter of 2008 when compared to 4th Quarter of 2007. Right in the middle of the crashing economy, they doubled their NET income!
fundraising in tough times Read More »
Inauguration Day 2009. An inauguration is an installation of newcomers. Today our country gets a new president. And today, Oneicity launches its blog and website. For many, Barack Obama represents hope for a new future. For some, today is a day of sadness. But whatever the emotions, it is a monumental day, a beginning, a
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
