It’s been educational to watch reactions to Invisible Children’s viral video campaign, Kony2012. I’m sure that unless you’re just back from a 3-week dog-sledding expedition across Antarctica, you’re up-to-speed on the Kony2012 video. But just to be sure, here’s a link to the video that started it all. (As I write, the video has 78,176,891 […]
your viral strategy worked . . . good news or bad news? Read More »
I stopped reading “leadership” books last year because I realized that I didn’t need to learn anything new. I needed to actually do more of what I’d already learned. I’ll go back to books on leadership eventually, but for now I’m enjoying the freedom not to read more on leadership. Understand, it’s not that I
you know enough about fundraising Read More »
One of Oneicity’s distinctives is our focus on delivering customized net income solutions backed by strategic, actionable analytics. We’re blessed to serve wonderful organizations and have the opportunity to provide a range of services from direct mail to full-on integrated campaigns. A part of our work that continues to grow like crazy is helping clients
what’s the ROI on social media? Read More »
I saw this poster recently. Notice the tagline down at the bottom . . . “emotions make you move.” (It’s for a casino of all things). It got me to thinking about how often ministries and nonprofits forget that truth: emotions move people. Don’t be afraid of making emotional appeals to donors. In fact, your
emotion raises money Read More »
The one missing ingredient in most fundraising messaging is the bad news. Hopefully, when you communicate with your donors (and prospective donors) you help them understand the problem your ministry solves. I’m sure you tell them how you go about dealing with the problem. Maybe you even tell them how they will be different and
don’t forget the bad news Read More »
Recently, Seth Godin had one of his usual “poke in the eye” blog posts. I love how he does such a wonderful job of cutting through clutter. The Thomas bottomline out of the post is that many professionals don’t check back to see how things worked out. I have to confess that’s something that bugs
how’d it work out? Read More »
The juggernaut Blackbaud recently released their report on online giving in 2011. Surprisingly they do a good job of not selling too much and definitely making some actionable points. Overall, online giving grew 13% over the previous year. I’ll let you spend some time on the report. It’s worth a quick read followed by a
did your online giving grow in 2011? Read More »
Last week Hoots took me to a Roger Daltrey concert. I didn’t really know much about what to expect except that Daltrey was connected to The Who and I knew two songs from Tommy. Until she showed me the tickets, I had been pretty sure Daltrey was dead. Dead he isn’t. It was a great
The lesson of “fist-pump guy” Read More »
Your big fundraising event is over. Whew. You’ve done a great job with everything…including a dash of social media to keep things interesting. Now what? Of course, lots and lots of gift acknowledgments…anything else? How about a nifty follow up email with photos, a video and more good stuff to connect your donors with your
follow up on events to maximize your impact Read More »
Two people who changed the world died within days of each other last week. One you know, the other you don’t. Both lost valiant battles with pancreatic cancer. Both died at nearly the same age and far too young (at least from where I’m sitting now they died too young). Both were about changing the
change the world your way Read More »
When I was the client, the strategy guys doing what I do now used to make fun of how many times I wanted to run a map in our materials. I was always looking for a reason to show a world map with our work displayed “in some kinda new cool way” (that was what
nonprofit win: maps and cupcakes Read More »
There have been several backchannel conversations with members of our Tribe who say they just aren’t going to use “Social Media.” It’s interesting how usually when I ask a couple of questions, the “Social Media” in question is usually one particular Social Media tool, Facebook. Facebook dominates Social Media (one could even say dominates the
social media is more than facebook Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
