“Your donors can’t read,” isn’t a commentary on your donors’ eyesight, education or IQ. That’s today’s reality. Everyone’s scanning. Your donors don’t have time to read. Even the people who think they’re reading are really scanning. Your donors get like 100 emails a day (my inbox count was 147 yesterday and I’ve worked hard to […]
your donors can’t read Read More »
Before I give you the most dangerous myth about major donors, you’ll have to tolerate a quick commercial. We’re rebooting the Oneicity newsletter and I’d love to get your opinion and a sign-up for delivery in your email inbox (it’s free). The latest newsletter starts like this: An island disappeared. This isn’t a spinoff of
the most dangerous major donor myth Read More »
Want to know how much difference it can make to use cause-strategies in your fundraising? How about 30 days of income in one day? True story, hot off the press: on Giving Tuesday, one of our clients raised more funds online than they received online in the entire month of November last year. Yep. In
30 days of income in one day Read More »
The following is the latest entry in the Oneicity Newsletter. The newsletter focuses on leadership, life, getting things done and stuff we think you’ll find interesting. If you want to receive the newsletter in your inbox, subscribe here. Of course we won’t spam you or harass you. But the only way to get the newsletter
what do you do when they won’t let you drive the bus Read More »
The donor fundraising landscape is changing. A few years ago it was enough to have decent fundraising/admin ratios and an adequate “thank you” strategy. Today’s donors want more*. And when donors want more, ministries and nonprofits had better figure out how they can offer what they can. I spotted these changes as I began to
5 ways to WOW today’s donors Read More »
Two things I think you should consider about Thanksgiving (not just “American” Thanksgiving, although that’s on my mind): the first one’s easy, the second, maybe harder. First, take a minute to be thankful. And be specific. It’s a good time for a list. Around Oneicity and our house, we’re grateful to the King for His
thanksgiving: easy and hard Read More »
Photos are an imperative in fundraising. The right image makes the case. The problem is that the best images often make us uncomfortable. That’s the point. I can’t tell you the number of times clients have agreed with me on the use of vivid, concrete language to express the need and to describe their cause
fundraising success: the right photos tell the story Read More »
After giving a gift, there are 4 critical questions a donor needs a nonprofit to answer. If you don’t understand how these 4 questions work in your donor’s mind, you’ll blow the relationship and risk future gifts. The 4 questions donors want you to answer after they’ve given a gift are: 1. Did you get
4 questions donors want you to answer Read More »
It’s worth your time today to grab an Instagram app and get an Instagram account for your charity, ministry or nonprofit. Instagram announced this week that Instagram profiles are finally and officially on the web. You can read about it on their blog. Previously, there were unofficial apps that allowed web browsing for Instagram photos,
Instagram for fundraising and development Read More »
I bet you’re like me. You struggle to get the right things done. Oh, we’re busy and we’re “productive” in terms of knocking things off our To-Do lists. But it’s depressing to look back on a busy day and realize that you didn’t get done the most important work. For me, the work that I
one simple rule to improve your productivity Read More »
Hoots and I saw this sign recently on the wall of a coffee shop. You’ve seen signs like this. The only thing I could think of when I read it was “it’s a ‘puppy’ not ‘dog’.” It can be a powerful threat: leave your kid unsupervised and we’ll hop him up on too much caffeine
fundraising success: getting the words right Read More »
As part of our work, I review a ton of development and fundraising messaging. I see one mistake in nearly 100% of the copy, scripts and pitches I review. It’s one mistake that if you can fix it, you’ll see a nice uptick in income. Ready? Well, not so fast. I need to start by
improve your fundraising with this one change Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
