This week I heard 2 words that will impact fundraising, nonprofit marketing and thought leadership in the next few years. You better have these 2 words on your mind if you plan on being a thought leader in the years ahead. Sunday afternoon Hoots and I headed to San Diego to attend Social Media Examiner’s […]
what’s next in online fundraising Read More »
Seems a bit odd that such a big advocate of social media and integrated marketing would tell you NOT to push your ministry into the “age of engage.” Seems foolish since that’s how I make my living. But these things keep me up at night, so here you have it; the three times you should
why you shouldn’t use social media Read More »
OK . . . so maybe the USPS isn’t quite dead yet, but it’s not getting better either. To solve a $15.9 Billion shortfall (yes, that’s $15.9 billion) last year alone, our USPS announced it intends to cut $2 billion in expenses by eliminating deliveries on Saturday. We’ve already seen a raise in postage in
direct mail fundraising: sorta dead Read More »
So what’s your one startling fact? What’s that one statistic that would so shock and surprise your donors that they’d be ready to take action? Here are some examples of what I’m talking about: 2.8 million children run away each year in the US. Within 48 hours of hitting the streets, one-third of these children
you have to startle your donors Read More »
There’s a formula that works in direct response. It worked 60 years ago, and it still works today. (If your fundraising isn’t utilizing this formula, we need to talk. Really.) It goes something like this: 1. There is a big problem (homelessness, human trafficking, insert your organization’s mission here) 2. We know how to solve
fundraising: the secret ingredient Read More »
Every organization and really every individual has its most important numbers. You know you need these. I wanted to spend some time talking about this here since at Oneicity, we’re rolling into the season where we’re reviewing client results for 2012. I began this series of how to make 2013 a better year by talking
improve fundraising results part 3: know your numbers Read More »
Everyone knows about and even some of us use “to do” lists. Today we’re talking about thinking about “stop doing” lists. Or as I sometimes tell clients is the “Scarlett O’Hara swear”. That’s when after further review you solemnly swear that as Scarlett said “As God as my witness, I’ll never do that again.” OK,
improve fundraising results part 2: filters and boundaries Read More »
You made it through the December madness — Christmas and New Years. Wahoo! Hopefully you’re seeing the results you worked hard for. Even bigger WAHOOS!! But as 2012 is closed out and put to bed, you need to take a few actions to make 2013 even better than 2012. Start by digging through your files
improve fundraising results part 1: year-end reviews Read More »
I’ve become a fan of “automatic” and I think you should become one too. It wasn’t long ago that anything operating on “autopilot” or “automatic” was automatically bad in my mind. I would have said, “If it’s important, put your hands on it and make sure it happens right. Automate only the unimportant tasks.” Well,
automate what’s important Read More »
Like you, we’ve been thinking about what we hope for 2013. For the last few years, Hoots and I have picked a single word to represent what we wanted the next year’s focus to be. Our word for the year had to be something we could fit into our individual lives. Our word had to
a word for the year 2013 Read More »
You’ve certainly heard of the wonderful visually-based social media tool called Instagram (assuming you’ve had electricity in the last 6 months). But have you heard about the “instastorm” (my term)? Word bubbling through the web and social media is that come January Instagram will beginning selling your children’s photos! Scary! But stay with me .
social media fundraising: the instagram instastorm Read More »
There’s one fundraising mistake I see repeated over and over and over. I’ve read it in a bunch of direct mail letters. I’ve heard it on a phone-campaign call I took last week. I’ve seen it in at least 2 in-person presentations by nonprofits this year. Really, I guess there are a lot of mistakes
a tragic fundraising mistake Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
