I’ll make this quick! If you want to improve your online giving and all your online activities recognize how impatient people are. I shared how the 20-second elevator rule applied to direct mail. Well now the University of Massachusetts has raised the bar (or shortened it depending how you want to imagine the metaphor). Science […]
the 2-second rule for better online giving Read More »
Want to improve your direct mail fundraising? Here’s one easy way. I should say in fairness, this is easy in concept but not easy to do. Ready? Here goes: The best way to improve your direct mail is to get your envelope opened. I can see your eye roll now. “Well, duh, of course if
1 easy way to raise more money in direct mail Read More »
You have to think about mobile as a significant source for your online traffic. When I say “mobile” I’m thinking about the full range of smart phones and tablets (iPhones, Androids and iPads to name a few). Another way to think about it is: everything online but your PC and laptop (while not completely accurate,
your future in online giving Read More »
The clock is ticking. Your audience is scanning, opening, clicking . . . time is running out. Bam. Trashcan. All your well-intentioned, fundraising efforts are dead. Your best marketing idea is gone. Your carefully crafted email . . . deleted! In less than 20 seconds. Sounds a bit dramatic, doesn’t it. That’s the point. When
3 ways to capture your attention Read More »
I know this is crazy-talk, but I’m here to convince you to never, ever send out another email blast. Ever. You know what I’m talking about — an email that your nonprofit or organization blasts out of Constant Contact or MailChimp or MyEmma or whatever program to a list of email addresses. Stop. Sending. Email.
never send another email blast Read More »
Do you struggle to acquire new donors? If you do, you’re not alone. For many, many nonprofits and ministries, it’s a real challenge to acquire new donors. Traditional donor acquisition remains expensive. Plus, traditional direct mail results for donor acquisition aren’t what they used to be in the “good old days” (that’s about 4 years
a donor acquisition recipe that works Read More »
Hoots reminded me a few days ago how much she likes ugly. I have to say, it’s hard not to take that kind of comment personally, after all, we’re married and partners in all things. But once I realized she wasn’t talking about me, I caught up. And I had to agree, I like ugly,
ugly direct mail works Read More »
Hey there, I know you’re busy. Me, too. So why are you asking me to attend your regular, business as usual fundraising event? Better yet, why are you even having an event? Ok . . . so that’s harsh — and Hoots and I actually do love being a part of several fundraising events each year. But
3 rules for great fundraising events Read More »
At all the conferences we go to, vendors are constantly giving away iPads or Kindles or Macbooks to get you to come to their booths so they can make a pitch. We’re getting the opportunity to support the Christian Leadership Association as sponsors so we thought we should do a giveaway, too. But you know
Happy Monday to you! I hope last week was calmer for you than it was around the Oneicity offices. We have lots of fun stuff to tell you about soon, but for now let’s talk about Christian Leadership Alliance. Lindsey, Hoots and I are headed to Anaheim to hook up with some of the best
CLA 2013 Conference Read More »
Donors are bored . . . OK, that’s not completely accurate. Really donors are busy, distracted and bored. You know that. But in the middle of the battle to create marketing, fundraising or development messages, it’s easy to lose track of this reality. If your message isn’t earth-shaking, world-changing and life-altering, you’ll be ignored. I’m
your donors are bored Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
