Give me 8 minutes and I’ll radically improve the income you receive from your donors. And they will be delighted. It’ll be a good investment. Guaranteed or double your money back. Ready? Start the timer. *0:00 to 1:00* Take a minute. Think about what you are asking your donors to do. Are you asking them […]
your donors want this Read More »
I’m infamous for my “you can’t write a check on gross” stance. But I’ve recently run into the situation where Net Income, my focus, wasn’t really Net Income. Here’s how it happens. Many ministries and non-profits will do work in-house. Sometimes it is “lick-and-stick” work—adding postage or stuffing newsletters into envelopes. Others will handwrite the
when net isn’t net Read More »
About 3 weeks ago (January 15), over 200 people burst into spontaneous dance in London’s Liverpool Street Train station. It was a viral marketing campaign created by Saatchi & Saatchi for T-Mobile (Hey, “Saatchi & Saatchi” there’s another tough to pronounce brand name!) Watch the video, if you’re not dead you’ll smile. Don’t miss the
In naming our company “Oneicity,” we ignored one of the tenets of classic, old-school branding–“the never choose a name that could be mispronounced or misunderstood” rule. Actually, we didn’t just ignore that rule, we ignored it with reckless abandon. Oneicity certainly can be mispronounced but so can Nike (does it rhyme with Mike?) and don’t
hunday like sunday Read More »
As long as we’re jumping off the band wagon and swimming completely upstream on the popular social media fundraising strategies, we’re going for the whole enchilada with this post. Consider this is our “The Emperor Has No Clothes” post. charity:water is announcing a twestival (tweeting+festival). Mashable is joining in. The idea is to build awareness
twestival: sorry, not fans Read More »
Linkin Park and SocialVibe.com recently released a video to ask people to help raise $25,000 for Haiti. The SocialVibe member with the highest number of recruits will be flown to Los Angeles to meet Linkin Park in their studio while they record their new album this spring. You can watch the video here. Here’s the
socialvibe and fundraising Read More »
Mail service as we know it is headed for extinction. Maybe not today or tomorrow, but it is a only a matter of time. Don’t believe it? Here are two items for you: First. Budget deficits could force the US Postal Service to eliminate one delivery day, Postmaster General John E. Potter told Congress today.
Here’s another quick and easy thing to do to improve your non-profit’s income: Quit talking about yourself. Simple as that. It seems strange, but your donors really don’t give to support you or to pay your the light bill or help you accomplish your grand dreams…or worse, solve your budget woes (they have their own
stop talking about yourself Read More »
Want to know one thing you can do to improve your ministry or charity’s income–no matter what your role–from CEO to data entry person? Without fail, talk to a donor every day. Call them. Yeah, just call them. I know this isn’t as cool as social media or as high tech as an email blast,
a 7-minute income solution Read More »
Saw this on an office white board the other day: “No institution will go through fundamental change unless it believes it is in deep trouble and needs to do something different to survive.”—Thomas Friedman. One of the good things to come out of the recent financial downturn (I try to avoid that “R” word) is
good news about bad news Read More »
Seth Godin had a great post a few days ago. The “Thomas” synopsis is: If people in the marketplace aren’t talking about you, it is because you’re boring. He goes on to make the point that we’re boring because we choose boring because it is safer and easier (still my translation). You can read it
you decided to be boring? Read More »
I promise this is the last of the inaugural blog posts, but I can’t resist one more. This concerns the redo of the swearing in of President Obama. Set your politics aside and stay with me. You know that Chief Justice Roberts and President Obama had, as Hoots would say, a “moment” during his swearing
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
