Today I’m cleaning out the refrigerator and creating a little social media stew. Here are three quick social media items to begin your week. Just in case you need a reminder of how social media has changed our world, consider the story of Charles Pitts of San Francisco. Mr. Pitts has a vibrant online social […]
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We made it to the last question in our series of important questions you must ask your agency or consultant. We saved what we consider to be the most important to the last. The most important question you must ask your agency or consultant is: “Are our values in alignment?” You could phrase the question
ask your agency #1 Read More »
Here are 3 boring, blue-collar, old-fashioned, dependable, back-to-basics fundraising strategies that will help generate income in a tough economy (and in any economy). They’re not glamorous. They’re not exciting. But they work and won’t require a huge investment of time or money. Think about when your hot water heater dies the Friday night when your
boring strategies work Read More »
There are only two questions left in our series of questions you must ask your agency. These are questions you must ask your agency or consultant and be happy with the answers. Question #7 is: “Are you creating solutions to solve my specific problems or are you selling me generic solutions?” Your world is far
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There is one critically important factor for evaluating results from your fundraising. This single piece of information is often overlooked. Response rate? Nope. Gross Income? Not even close. Return on Investment? A good guess and an important data point, but no. Net Income? You knew that’s my favorite but it’s not most important. Give up?
the key fundraising factor Read More »
If you’re marketing or fundraising for an organization and have to choose between a great strategy and a great story, choose the story every time. It’s easy to become infatuated with the siren call of strategy and technique. Hey, I’m sympathetic. I love cool tools, engaging strategies and clever techniques. I can get sucked into
story trumps strategy Read More »
Today we’re continuing our series of the Top 10 Questions You Must Ask Your Agency (or Consultant) with the #2 Question! If you use a consultant or an agency to help with your fundraising or marketing you have to ask these 10 questions…and be happy with the answers you hear back. Number 2 on the
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Your fundraising copy always asks one question—the Big Fundraising Question. Even if you don’t realize it, you’re asking it. If you answer the Big Fundraising Question in a way that connects with your donor’s passion you’ll raise more money than if you ignore it. Ready? OK, here’s the Big Fundraising Question: “If I give you
THE fundraising copy question Read More »
An easy mistake to make in fundraising and marketing for nonprofits is to think that all of your donors are like you. What you like, they like. What you respond to, they will respond to. What moves you will move them. Not so. The harsh reality is that your donors aren’t exactly like you. You
you aren’t your donors Read More »
Yesterday I mentioned search engine optimization in the discussion on improving your online fundraising. Search Engine Optimization (SEO) is taking the steps you can to improve your rankings in a web search. If someone is searching for you, you want to show up on their search pages as soon as you can (on the earliest
online fundraising: SEO basics Read More »
We’re thinking of easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics. An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites. There were a couple of easy “take-aways” for me out of this report
get people to your website Read More »
We have several posts coming your way on easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics. An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites. One important finding for today’s discussion are the
how to improve website traffic Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
