Major Donor
Major Donor
Major donors have one thing in common with regular donors—they don’t grow on trees or often walk into your building asking to drop off a check. They’re hard to find, and even harder to keep.
That’s why having a strong major donor strategy is so important.
The truth is, almost anybody can make a proposal to give to a major donor that asks for their leadership gift.
But creating a major donor campaign that’s successful, makes the best impact, and makes major donors excited to give takes finesse, creativity, and strategy.
Fortunately for you, Oneicity has all three.
Oneicity knows the most effective major donor strategy isn’t even a major donor proposal. That’s just a one-time letter you send asking for money.
Instead, Oneicity develops a custom, long-term major donor strategy. The prime focus is creating a sense of partnership with the donor. We work with your development officers to build a campaign that nurtures your relationship with your key donors all year long, and then at the right time presents them with an opportunity that they’re excited to give to and feels right.
From soft touches to specific versioning of appeals, we create messaging for your major donors that is comprehensive, and most importantly, effective even outside of a proposal.
In fact, Oneicity clients have seen consistent increases year over year in giving from major donors!
Click here or email howdy@oneicity.com to see how a custom major donor series can increase your revenue.
Oneicity provides proven strategies with accountability to deliver income. We focus on donor relationships first. Great fundraising results come from strong relationships — not treating donors like ATM machines.
How we fundraise
Full-service fundraising
Full-service fundraising
Welcome to the all you can eat buffet! We can provide integrated direct mail fundraising, web sites, email campaigns, social media. Your dreams, needs and our strategy become the plan. We focus on donor retention, new donor acquisition and lapsed donor reactivation. You can add major donor strategies. You can add outdoor media. You can add publicity and events. Plus we'll report to you in detail the results.
Small missions fundraising
Small missions fundraising
Oneicity loves serving rescue missions with fundraising. In response to requests we designed a direct mail fundraising program specifically for small rescue missions. What you'll love is that it really focuses on your mission. You don't have to commit 6 months in advance. And it sounds like and looks like your mission. That's because it is! You can choose a single impact or a series. You can all add new donor acquisition and lapsed donor reactivation components. It's easy for you and the price is right.
Digital fundraising
Digital fundraising
The days of automatic online growth are over. What works for an insurance agent or retailer don't necessarily cultivate donors. Our digital team creates websites, email campaigns and social media to create donor engagement that delivers income. We don't chase likes or vanity metrics. We know how to integrate digital with your other fundraising because donors don't stay in their lanes. Donors want to give to direct mail and email and on the website. We can make that happen.
Direct mail fundraising
Direct mail fundraising
Some clients only want our help with direct mail fundraising. No problem, we know how to make direct mail work for you. In 2019 we created and managed over 200 direct mail projects for clients which added up to about 2.5 million pieces of mail. Direct mail fundraising's our sweet spot. Don't let anyone tell you that direct mail is dead.In the hand of experts, direct mail continues to deliver outstanding results. With the right strategy and great creative you'll be delighted with how your donors respond.
New donor acquisition
New donor acquisition
One of the biggest challenges for any nonprofit is acquiring and retaining new donors. Anyone who tells you that it's easy to find new donors today is...well... they're probably not shooting straight with you. New donor acquisition isn't easy but we have proven direct mail and digital tools that new donors love and respond to. Just because it's not easy, doesn't mean you can't do it. It takes real experience, proven strategies and your great story.
Online Donor Acquisition
Online Donor Acquisition
We call it "eACQ," you'll love it. eACQ is digital donor acquisition and cultivation. We combine deep experience in new donor acquisition with a robust expertise in digital strategies to help clients acquire donors through the web, email, search and social media. Oh, and we report the results so you can see that it works. Wouldn't you love to move past just "likes" and impressions and get real live new donors? We can help. We do it all day long for our clients.
Consulting and Coaching
Consulting and Coaching
Often what you need doesn't fit in a nice neat box. Or you're doing your fundraising in-house. We have a track record of coming alongside with "strategic doing." That's our version of consulting, but we'll help you get the work done. We focus on clearly understanding the problem you need to solve and helping you use the resources available to you. We've helped large international organizations and small start-ups. Let's talk about what you need and we'll bring the results.
Getting the Story Right
Getting the Story Right
You know that story telling is a powerful tool for fundraisers. But it's not enough to just tell a story. You have to know how to tell it so that it's compelling, engaging and irroestiable to donors. We combine secrets from the world of movie making, big-time advertising, social science and traditional fundraising to help you tell the story of your work. We work with leaders to understand their work and cause. And then we help them shape the message they need to connect with the hearts of donors.
Fill in the
Blank_____:
Fill in the blank:____
Maybe your needs don't fit neatly in a box. That's OK, tell us what you have in mind. Let's solve your problem together.
How we fundraise
Full-service fundraising
Full-service fundraising
Welcome to the all you can eat buffet! We can provide integrated direct mail fundraising, web sites, email campaigns, social media. Your dreams, needs and our strategy become the plan. We focus on donor retention, new donor acquisition and lapsed donor reactivation. You can add major donor strategies. You can add outdoor media. You can add publicity and events. Plus we'll report to you in detail the results.
Small missions fundraising
Small missions fundraising
Oneicity loves serving rescue missions with fundraising. In response to requests we designed a direct mail fundraising program specifically for small rescue missions. What you'll love is that it really focuses on your mission. You don't have to commit 6 months in advance. And it sounds like and looks like your mission. That's because it is! You can choose a single impact or a series. You can all add new donor acquisition and lapsed donor reactivation components. It's easy for you and the price is right.
Digital fundraising
Digital fundraising
The days of automatic online growth are over. What works for an insurance agent or retailer don't necessarily cultivate donors. Our digital team creates websites, email campaigns and social media to create donor engagement that delivers income. We don't chase likes or vanity metrics. We know how to integrate digital with your other fundraising because donors don't stay in their lanes. Donors want to give to direct mail and email and on the website. We can make that happen.
Direct mail fundraising
Direct mail fundraising
Some clients only want our help with direct mail fundraising. No problem, we know how to make direct mail work for you. In 2019 we created and managed over 200 direct mail projects for clients which added up to about 2.5 million pieces of mail. Direct mail fundraising's our sweet spot. Don't let anyone tell you that direct mail is dead.In the hand of experts, direct mail continues to deliver outstanding results. With the right strategy and great creative you'll be delighted with how your donors respond.
New donor acquisition
New donor acquisition
One of the biggest challenges for any nonprofit is acquiring and retaining new donors. Anyone who tells you that it's easy to find new donors today is...well... they're probably not shooting straight with you. New donor acquisition isn't easy but we have proven direct mail and digital tools that new donors love and respond to. Just because it's not easy, doesn't mean you can't do it. It takes real experience, proven strategies and your great story.
Online Donor Acquisition
Online Donor Acquisition
We call it "eACQ," you'll love it. eACQ is digital donor acquisition and cultivation. We combine deep experience in new donor acquisition with a robust expertise in digital strategies to help clients acquire donors through the web, email, search and social media. Oh, and we report the results so you can see that it works. Wouldn't you love to move past just "likes" and impressions and get real live new donors? We can help. We do it all day long for our clients.
Consulting and Coaching
Consulting and Coaching
Often what you need doesn't fit in a nice neat box. Or you're doing your fundraising in-house. We have a track record of coming alongside with "strategic doing." That's our version of consulting, but we'll help you get the work done. We focus on clearly understanding the problem you need to solve and helping you use the resources available to you. We've helped large international organizations and small start-ups. Let's talk about what you need and we'll bring the results.
Getting the Story Right
Getting the Story Right
You know that story telling is a powerful tool for fundraisers. But it's not enough to just tell a story. You have to know how to tell it so that it's compelling, engaging and irroestiable to donors. We combine secrets from the world of movie making, big-time advertising, social science and traditional fundraising to help you tell the story of your work. We work with leaders to understand their work and cause. And then we help them shape the message they need to connect with the hearts of donors.
Fill in the
Blank_____:
Fill in the blank:____
Maybe your needs don't fit neatly in a box. That's OK, tell us what you have in mind. Let's solve your problem together.
READY?
We believe you should have fundraising and marketing you are proud of. And that you can afford. Oh, and that delivers the results you need. (You really can have all 3). We deliver direct mail, websites, email, new donor acquisition, major donor cultivation, digital ad strategies, coaching and consulting. Our clients enjoy growth that beats national averages. If it sounds interesting, click that orange button, and let’s talk about it.